HELLO DRYCLEANO BRANDING
Hello Drycleano is a dry cleaning service. Starting out as a small, family-owned business, Drycleano quickly gained a reputation for its high-quality cleaning services and exceptional customer service. The founder’s commitment to using environmentally friendly cleaning products and techniques also set them apart from their competitors. After using a generic visual identity from its inception the business owner decided to get a proper identity for their business for better brand recognition and effective marketing communication, ensuring continued relevance and resonance with customers amidst evolving market dynamics, especially the online customers.
SOLUTION
After going through the Client Qustionnaire which I provide during a Project, I completed my market research of same businesses. I found out most of the competetion is using Generic looking rigid wordmarks along with old style icons as their branding whereas the client wanted something opposite. That is why while designing the logo for the brand I focused on the key factors of Drycleano which are being Friendly, Trustable and giving Ease of Mind to the customers. I used a combination logo for the brand which consists a playful wordmark along with a friendly mascot which is based on the Washing Machine. The color palette is made up of Yellow and Blue to convey the cheerfullness and Trust factor of the brand. WHile using a font pair I used a simple sans serif font to complement the Playfull Logo Font.
TESTIMONIAL
Wow! My new logo is clear, eye-catching, and tells my story at a glance. RDM DZN captured my brand's spirit in a single image. So happy! - Sukhpreet Singh
